I help execs deliver indelible messages and teams maintain their creative souls.

What to say

“I’ll be on CNBC tomorrow morning. Tell me what to say.”

How to say it

“I’m running for mayor, launching Thursday. Help me leave a mark.”

When to be human

“Our best people are high on AI. How do we get our differentiation back?

“Unanimous five-star ratings from the exec team.”

Ben Chatraw - Former CEO, North Avenue Capital

“The most incredible writer I’ve worked with.”

Sonny Vu - CEO, Liminal & Former CTO, Fossil Group

“An executive safecracker.”

Nicole Brodeur - The Seattle Times

“The ‘Analog Edge’ workshop had the leadership team entranced.”

CEO of International Venture Studio

At your service


Shelby Burford, Principal

Headshot of Shelby Burford

The Seattle Times once printed, “Knowing Shelby Burford is like knowing Forrest Gump. The stories never stop.” Through communications strategy, executive ghostwriting, and team trainings, he helps others tell stories that convey meaning and close deals. Shelby has cheered along as founders, CEOs, and politicians put their best feet forward on stages, screens, boardrooms, and more.

Ready to put your best foot forward? Let’s talk.