Team Trainings & Workshops

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Analog Edge: Differentiation in Five Senses

1-Hour Rallying Cry or 2.5-Hour Workshop

The moments we remember and messages we heed have something magical in common: sensory engagement. As AI makes our world noisier, creative differentiation is more valuable than ever. Analog Edge takes participants on a ride through their own memories to mine their brand interactions for creative gold.

❋ What AI Misses

A yin to AI training’s yang, Analog Edge poses the question, “If you wanted to be forgotten or ignored, what would you do?” Answer: lengthy digital conformity – AI in a nutshell.

❋ What Sticks

The training mines the Creativity Hall of Fame for lessons on brand interactions and executive moments that have stood the test of time – substance, style, and more.

❋ What Matters

Analog Edge reminds participants to “zag” where others “zig” by employing their humanity, retaining their distinctiveness, and engaging their senses.

❋ What to Do Now

Participants are left with actionable insights for improving the impact of their own roles, regardless of scope or seniority.